AMAZON FLAGSHIP

Socials

ART DIRECTOR

Lead Art Director, driving a team of creatives to elevate the success of the @Amazon social account

CREDITS

Client: Amazon
Agency: Movement Strategy
Role: Art Director

PROJECT DETAILS

Following my success as Art Director on the Amazon Fashion account, I was brought on as the Lead Art Director for the Amazon Flagship account @amazon. Leveraging the expertise I gained from other Amazon channels, I seamlessly adapted my approach to align with the unique brand identity, persona, and voice of this account. Within just a few weeks, I took the initiative to spearhead the Prime Big Deal Days campaign, collaborating with business unit leads to deliver a cohesive and powerful strategy.

PRIME Big Deal DAYs

Similar to Prime Day, this is one of our agency’s largest and most comprehensive campaigns we do for our clients. As a growth exercise, I volunteered to spearhead this campaign for my team. As the creative lead, I directed a full-scale team, overseeing the production of high-impact assets and managing the intricate business and sales details essential for success. The campaign’s remarkable reach and engagement were a testament to our collective efforts, and it solidified the impact of our work during one of Amazon’s biggest promotional events.